Connecting with others is its own kind of social funnel.

Now, maybe it's a bit much to use that comparison—it implies we can somehow commodify connection or its outcomes. Commodification isn’t the goal here, but hear me out.

When we step out to meet new people—at community events, parties, or even through dating apps—each interaction is a fresh opportunity. These opportunities aren’t actualized yet; they’re potential. Meeting someone new holds potential for a continuing relationship, repeat interactions, or even collaboration. And some percentage of these encounters will lead to meaningful connections.

This makes connection a bit of a numbers game. The more people you meet, assuming you bring a baseline of emotional intelligence, curiosity, and genuine intention, the more likely you are to make lasting connections. Yes, those connections need nurturing; it’s not a one-stop shop. But the point is, putting yourself out there opens more doors for connection.

In constructing a sales funnel, the top is where most potential customers drop off—a filtering process that ultimately leads you to those who truly want what you’re offering. Socializing can work similarly. Often, most people you meet won’t be a fit for your life, and that’s okay.

I think of this when I step into a new space, especially when I’m invited to a new community or friend group. Sometimes I feel out of place, which is natural; I’m the newcomer. Recognizing that not all people are "my people" helps me navigate the discomfort, letting me appreciate interactions for what they are. Not every connection will develop into something lasting—and that’s just part of the social funnel.

Reflecting on this, I realize I’ve held a bias—believing that longer-lasting connections are somehow “better.” This perspective misses the beauty in transient connections, the joy of a moment without needing attachment. Filtering out at the top of this funnel doesn’t mean we lose the joy of short-term connection. Connections of all kinds and durations are valuable.

So, here’s the heart of what I wanted to share: building friendships requires getting out there and seeing it, at times, as a numbers game. A social funnel can help us navigate the disappointments that sometimes arise.

Not every new connection will last, but every new connection holds potential. How will you engage with that potential?