Presence, process, and practice will become the most valuable commodities in a world of AI.

The AI revolution is here. In just two years, we've gone from generating mediocre static images to creating full-length videos that are nearly indistinguishable from real life. We can now spin up applications faster than ever, with AI agents coding alongside us. Realistic AI influencers, infinite streams of polished content, every form of digital media—automated.

The pace of change is dizzying. Some mornings, I wake up and feel like I’ve landed in a sci-fi film. The world I grew up in is disappearing.

Simply put: the effort—and the value—of digital creation is dropping fast. We've seen this pattern before. When music production tools became widely available, people without traditional training could suddenly make hits. Being a skilled instrumentalist was no longer the only way to make great music. Access changed the game.

Now the same is happening with all digital creation. As the market floods with AI-generated content, the value of that content will decline. Economics 101.

But as digital value drops, something else rises: real-world presence. Being physically present, speaking with nuance and emotional intelligence—these will become rare skills. As screens mediate more of our lives, the ability to engage without them will grow more valuable.

Where does value shift when digital creation becomes effortless? Back to the analog. Back to us.

Presence—the ability to connect, speak, listen, and embody yourself fully.

Process—who you're becoming, how you're learning, and how you shape your body and mind over time.

Practice—what you do daily to build skill, character, and depth. The invisible work that compounds.

These things can’t be outsourced. AI can code for you, write for you, mimic your voice. But it can’t pee for you. It can’t work out your body. It can’t sit across from someone and connect as you—not yet, anyway.

So invest in what AI can’t touch. That’s where your edge will live.

In this world of constant flux, it’s worth asking: what won’t change?

The need for presence, process, and practice might evolve—but they’ll remain essential. These are our grounding points. They’re how we continue becoming more human, even in the age of machines.